Understanding how each of us views the world & communicates is critical for all areas of business. It is vitally important when trying to bring two parties together to make a deal. The below matrix of personality types is a great tool to reference when trying to step into the shoes of the other person to understand where they are coming from.

Being correct defines success
Prefer following direction
Act methodically on logic
Will ask many questions & require evidence
Need time & space to make decisions

Winning defines success
Prefer providing direction
Act decisively on logic
Don't waste their time
Provide options to choose from

Teamwork defines success
Prefer following direction
Act methodically on instinct/emotion
Need to have their opinion heard
Rushing/pushing to make a decision will backfire

Status defines success
Prefer providing direction
Act decisively on instinct/emotion
Big Picture preferred over details
Decisions must improve image
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